Key point
A viewing works best when it feels calm, not choreographed. The owner needs a safe routine, a tidy route through the property and room for the visitor to look properly. The aim is to answer real questions, not deliver a memorised sales speech.
The viewing begins before the door opens
Confirm the appointment, number of visitors and expected duration. Make access straightforward, air the rooms, set a comfortable temperature and turn on the lights in darker spaces. If the property is occupied, agree in advance where children and pets will be.
Put valuables, mail, identification documents, medicines and spare keys out of sight. Do not leave screens open with personal information. Where possible, use appointments recorded through the agency rather than admitting an unidentified visitor who arrives without notice.
Create a route, not a sales speech
Start where the property naturally begins: the entrance, principal living area and then the remaining rooms. Explain unusual access or features briefly, but allow the buyer to look before filling every silence.
A rehearsed list of superlatives can make a visit feel defensive. Concrete information is more useful: when a repair was completed, how a space is used, where storage is located and which items are included or excluded from the proposed sale.
Prepare facts and avoid improvising
Keep the main property information accessible: areas, energy certificate, condominium details where relevant, known works, parking, storage and the documents already available. If you do not know an answer, record the question and respond later.
Do not guess about development potential, tax consequences, legal status or the cost of future work. Refer these questions to the appropriate qualified professional and follow up with a checked answer. Buyers need information they can rely on.
Give buyers room without losing control
Stay close enough to answer questions but avoid following the visitors from corner to corner. Couples and families often need a few private moments to compare what they see. Silence does not automatically mean that the visit is going badly.
Protect reasonable boundaries. Buyers should not open private drawers, photograph documents or enter unsafe areas without permission. If a second visit requires a technician, additional family member or longer access, arrange it separately.
Treat feedback as evidence, not a verdict
After the visit, record the questions, objections and requested follow-up in My IMOJA. One comment about a kitchen colour is personal taste. The same concern about access, condition or price repeated across several visits may be useful market evidence.
Separate page views, enquiries, requested visits, completed visits and written offers. They describe different levels of interest. A calm record helps the owner and team decide whether the listing, availability, presentation or price needs attention.
Choose who should host the viewings
Owners who can arrange access and host viewings can choose Online Sale for €499, or the €999 package with support after an accepted offer. Choose the package before service activation; a later change needs a separate written agreement. You host the viewings with either option.
If that responsibility does not suit your time, location or circumstances, IMOJA-hosted viewings form part of Full-Service Sale at 2% + VAT exclusively or 3% + VAT non-exclusively.
Want to host viewings yourself or delegate them?
Tell us about the property, your availability and the support you want. We will compare the owner-led and Full-Service Sale routes clearly.
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